LO is a MULTI-FACETED CREATIVE BASED in ORANGE COUNTY, CA.
After completing internships under Jen Wagner Co. and Jeanne Oliver Designs, Lo started her own freelance company in 2015 designing and rebranding for multiple companies across different industries. Since then she has worked with many amazing brands including David Yurman and Afterpay, being apart of collaborations that include Virgil Abloh, Naomi Osaka, and Summer Walker. From fintech to skincare brands to e-comm platforms, Lo’s passion for class and excellence is reflected in all of her work.
How did you get into design?
I was offered an internship when I was 15 with Jen Wagner Co. She designs gorgeous typefaces now which have been used by well-known authors and companies. Alo Moves just used her font “Perfectly Nineties” in their marketing!
What are some other creative outlets you have besides graphic design?
Music, fashion, food, and content creation are big ones for me. I released a single back in 2018 that landed four TV placements. I create fashion/beauty/wellness content for my instagram as well as cook and experiment on the daily. Entrepreneurship is another; I’ve had my own businesses since I was 13. Blogging, calligraphy, sketching/painting, writing poetry and music, photography, videography, creative direction, interior design, even crocheting haha. Name a creative outlet and I’ve probably tried it.
So why graphic design as the main outlet?
I think it’s one of those things that doesn’t limit me to one specific industry. I could design an album cover for Laufey or packaging for Ralph Lauren. I’m passionate about creating and I love that I don’t have to tie myself down to creating one thing.
Featured Projects
STEVE JOBS ARCHIVE
“I just want to extend a massive thanks for your help with all the signage and materials for the Gathering Event. It was beautiful and everything came out wonderfully!” —Lauren M.
IKEA LAUNCHED AS AFTERPAY MERCHANT
“I think this is the best creative I’ve seen our brand do.” —VP of Afterpay
VIRGIL ABLOH X VITRA
Virgil reposted our assets from this campaign.
Personal Projects
THE POWER CREW COLLECTION // MODEL AND DESIGNER
Lo’s Music
I released a single back in 2018 with Aaron Wagner and Andrew Black. It landed 4 TV placements.